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17 June 2020

The Power of Social Media Marketing

How effective is social media marketing?


Marketing through social media is cost effective.

The good news is that even just a few hours a week can have significant results. In fact, HubSpot reports that 84% of marketers were able to generate increased traffic with as little as six hours of effort spent on social media per week.
When you have a limited marketing budget, it is important that you spend it wisely to get the most for your money. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That is why 97% of marketers are using social media to reach their audiences.

Why is social media marketing important?


Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it is no passing trend.
If people do not know about your business, they cannot become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort.

How does social media marketing work?


Social media marketing involves promoting your content and engaging with your target consumers on social media channels like Facebook, Instagram, LinkedIn, and Pinterest. This tactic is used in digital marketing to help businesses increase brand awareness, generate more leads, and improve customer engagement
Power of referrals
The Power of Referrals. ... One process that remains a key part to any business's success is the power of customer referrals. Good word of mouth can speak volumes about the quality of your business and a trusted referral can do so much for the growth of a business where traditional marketing might fall short.
Why are referrals so important?
When someone buys goods or services from your company based on a customer referral, then they are more likely to tell others in the industry if they had a positive experience. If each company tells five more companies, and then those companies tell other companies, then you see exponential sales growth.
Power of e-commerce
If you have a physical store, you are limited by the geographical area that you can service. With an eCommerce website, the whole world is your playground. Additionally, the advent of mCommerce, i.e., eCommerce on mobile devices, has dissolved every remaining limitation of geography.


Website marketing!


In many ways, your company’s website is the cornerstone of your digital marketing strategy. This is where many of your target customers first get an impression of your brand, and often, this is where your leads will eventually convert into paying customers. So, let us talk more about how your website plays a role in how digital marketing works.
The goal of digital marketing is to attract, engage, and convert your leads. Many of the tactics that you will use to do this will ultimately lead your target customers back to your website to get more information or make a purchase.

Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.
Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.
Promoting your products and services: This is ultimately why you invest in marketing, right?

According to Social Media Examiner's 2016 Social Media Marketing Industry Report, 39% of marketers spend more than 11 hours per week on social media and 63% spend more than six hours per week on social media.

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